Digital marketing is evolving quickly. If you look closely, it's clear that the global pandemic is the reason whydigital marketing has grown far more in the last two years than it did in the prior 30 years.
Due to pandemic regulations and norms, people realized the need of having an online presence, and instead of closing their businesses, they used digital marketing tactics to keep their firms running.
Do you know which strategy to apply to grow your business?
India has the world's second-largest online population, having extremely high rates of internet adoption, and the number of internet users in India is expected to reach almost 666 million by 2023, with over 5.3 billion globally. This indicates a widespread movement in consumer preference toward online buying, making it smart and lucrative for retail enterprises to enter the digital marketing realm.
The role of digital marketing in start-ups is that it enables them to connect with potential customers at a low cost and build relationships at a fraction of the price of traditional marketing.
It aids in brand exposure, helping start-ups to obtain and retain market position by enhancing customer engagement through email and social media marketing. This increases customer engagement, ultimately boosting the performance of start-ups.
The vast majority of start-ups claimed that the role of digital marketing in start-ups is that it helps to promote products/services in a very cost-effective way when compared to traditional marketing, their brand reaches their potential customers faster than their physical presence, and it also helps in driving sales. Social media is used by start-ups to promote their goods and services in 47.5%of cases.
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